Financing conservation projects with capital from institutional investors will gain importance in the coming years. The market for so called ethical - especially ecologically sustainable - investments grows consistently. Through financial engagement of sustainability-orientated investors it could be possible to raise additional money for the financing of conservation. This is the key message of this study, which the professional services firm PricewaterhouseCoopers (PwC) conducted on behalf of WWF Germany.
The study which was presented on 22 February 2007 in Brussels under the patronage of the EU Commissioner for the Environment, Stavros Dimas, suggests that the model of a "Sustainable Investment Holding" can be considered as suitable for coordinating such a strategic collaboration between institutional investors and environmental organisations.
The concept was discussed at a conference involving besides the Commissioner high level speakers like Ambassador C. Boyden Gray, Representative of the USA to the EU, Dr. Peter Prokosch, Managing Director of UNEP/GRID-Arendal and Wolfgang Wagner, Senior Partner and CEO, PricewaterhouseCoopers Eurofirms as well as PwC's Global Sustainability Leader, Dr. Thomas Scheiwiller.
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